Fairy WoM

What's needed?
WoM campaigns reaches thousands of brand influencers and opinion leaders to create brand awareness while collecting collect insightful rate & reviews to further develop the products. Fairy is one of the recent brands that executed a WoM campaign on KadınlarBilir.com

Product:
With launch and relaunch of new P&G; products, we create a buzz around the brand by sending retail size products and samples to our influencers. We select our influencers through KadınlarBilir.com questionnaires and after product testing, to win more samples and discounts they are asked for their opinions, product ratings and reviews. This time Fairy ADW samples were sent in the shape of little dishwashers!

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Fairy - MutluMutfaklar

Portal

What’s needed?
A brand page for leading dishwashing detergent brand Fairy, special for Turkey.

Product:
Women love to cook, hate to wash the dishes. The most searched item over the net is “recipes”. Upon certain tests and questionnaires, a family/recipe portal is prepared for Fairy with more than +1.000 articles.

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Fairy - Recipe Contest for Ramadan

Web Site

What’s needed?
MutluMutfaklar site is renovated and is live with hundreds of recipes. We can collect new, most challenging meat recipes from our visitors.

Product:
A recipe collecting contest for MutluMutfaklar site before Ramadan period. Hundreds of visitors prepared their dishes and sent to us along with their images.

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Fairy - Bence Benim Annem

Facebook Application

What’s needed?
Fairy, the #1 dishwashing detergent, owns best recipes and homecooks in Turkey. A TV show will be aired hosted by Berna Laçin. Get it digitally involved.

Product:
The application to the TV show is hosted on MutluMutfaklar. There are around one thousand recipes on the site, each of that fits in: "My mom cooks that best!". The application form not only adds you to a digital counter bu also enrolls you to a lottery draw to win certain stuff.

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Fairy - MutluMutfaklar iPhone App

Mobile App

What’s needed?
Fairy's MutluMutfaklar site has reached a high number of visits. With the increase in iOS sales and mobile visitors, an innovation is needed.

Product:
A mobile version of the site is prepared for iOS devices. Recipes and kitchen related articles are reachable with a minor data connection through the desktop site.

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Fairy - Blogger Meeting

Blogger Event

What’s needed?
Fairy is in the market and we got to connect with online influencers to deliver our message and display how Fairy cuts the grease.

Product:
A meeting for the most beloved, visited recipe sites & bloggers where they learn about Fairy's grease cut power and new recipes to share with.

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Fairy Platinum - Hand Dishwashing Detergent

Rich Media Banner

Rich media banner application for Fairy Platinum HDW
Highlights: Fairy Platinum cuts the toughest grease, for the most challenging recipes visit MutluMutfaklar.

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Fairy - Ramadan Communication

Rich Media Banner

Rich media banner application for Fairy HDW
Highlights: Crowded family tables with challenging & delicious recipes. Fairy cuts the toughest grease.

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Fairy Platinum - Automatic Dishwashing Detergent

Rich Media Banner

Rich media banner application for Fairy Platinum - ADW
Highlights: Fairy Platinum Dishwashing Detergent not only cuts the grease on your dishes, but also cleans your dishwasher.

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