Cevahir AVM - #aşkınritmicevahirde

OOH Activity

What’s needed?
On the week of Valentine's Day, the number in visitors dramatically rise. Connect DM with digital and celebrate both visitors' and social media followers' Valentine's Day.

Product:
An LED bigscreen is placed in the middle of the mall which displays the tweets and photos sent via #askinritmicevahirde. Each message with this # increased the pulse step by step to give more gifts to visitors and social media followers.

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Cevahir AVM - Mutluluk İçinde

Integrated Marketing

What’s needed?
Cevahir AVM is one of the biggest malls in İstanbul. Visiting Cevahir for any reason is not enough to describe it. Cevahir also brings happiness to it's visitors.

Product:
A digital box-of-happiness was prepared on touchscreen. Visitors who hold and shake the box received a unique message of motivation along with surprise gift vouchers.

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Cevahir AVM - Hepsi Benim

Facebook Application

What’s needed?
Cevahir is the biggest shopping mall in İstanbul, with lots of visitors who loves fashion.

Product:
A blogger, Jewel Jewel, starts a roll and invites Facebook followers to prepare their combinations from a fixed wardrobe. Winner will have a big value check to spend on shopping with her at Cevahir AVM.

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Cevahir AVM - Karagöz & Hacivat

OOH Activity

What’s needed?
Cevahir, İstanbul’s biggest shopping mall is more crowded during ramadan. Prepare a fun place for the visitors, mostly the kids.

Product:
A touchscreen panel to select and view episodes of Karagöz and Hacivat with photo shooting areas.

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