Fairy brand’s MutluMutfaklar.com lovemark web site will be relaunched and moved into KadınlarBilir website.
We have transferred the web site content to KadınlarBilir by creating interactive Regional Recipe Map, where users can click on a certain area and see local recipes belong to that area. With animated banners and carousel banners, MutluMutfaklar has been represented on the KadınlarBilir home page.
Bringing online KadınlarBilir.com community to offline together with brand ambassador İdil Tatari and her followers.
Product: İdil Tatari’s social media followers and KadınlarBilir.com members came together for a workshop and cooked the favorite recipes of Tatari, prepared special for KadınlarBilir.com website, bringing an online community together with the offline.
Activating new celebrities as brand ambassadors!
Derya Özel with games for children, Zeynep Turan with weekly/monthly horoscopes, Dilara Koçak with diet and nutrition advices and İdil Tatari with her delicious recipes –all very well known in their areas of expertise- became a voice of KadınlarBilir.com family by owning Astrology, Health and Recipes categories while representing the related brands and bringing their own audience to merge with KadınlarBilir.com members.
Global EverydayMe project has to localize its name: KadınlarBilir.com. First in the globe!
Followed by a relaunch video with KadınlarBilir.com celebrities -first of its kind for a website relaunch YouTube 360° video- we created a natural, living effect of celebrity participation; supported by YouTube masthead use during the campaign. Celebrities (Derya Baykal, Merve Özkaynak & İdil Tatari) became KadınlarBilir.com’s voices and represented real members of the site, making out the most of KadınlarBilir.com just like every other woman they talk to. They had active user profiles, injecting content and making comments, leaving R&R;’s and more.