We created a website as heristebifalımvar.com and collected Turkish fortunes from users all over Turkey, to show everyone the power of these fortunes.
We made a sponsorship agreement with the famous movie series called "Çalgı Çengi" and made an internet movie with two actors who are also credited. They chewed Falım while reading their fortunes inside and see how they become true. Inviting the viewers to share their fortunes on the website, to be selected for a meet&greet on the movie’s set.
Falım Sakız wanted to show everyone that Falım is great for relieving stress by a fun campaign.
We started Falım Stressiz Başım Movement to gather all the people in one place to relieve their stress. We created a microsite that has different steps to relieve stress. When users enter the microsite, first they should do the stress test and learn their stress levels. Then we send them Stressiz Mani’s -include fun videos and tips for decreasing user’s stress- everyday.
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Falım Sakız want to raise awareness for its new envelope shaped gum packaging by using digital platforms. And they also want to make users to enjoy when they discover the new package’s benefits.
What We Do
We created a new website called Falimlakazan.com and want users to refresh the page. When they refresh the page, we show them the new Falım’s package and give them a code to enter our sweepstake. We shared 3 codes for a day for 3 weeks and every code formed as a poem. At the end of the campaign 2 person had the chance to win Samsung S5 and 50 person won 365 Falım.