Ariel Gel Capsule - Akıllı Kapsüller

OOH Activity

What’s needed?
A new milestone on laundry detergents with Ariel Gel Capsules is reached. Let women be aware, learn how to use and experience them.

Product:
A gigantic Ariel Gel Capsule box that’s triggered with a touchscreen. Get the capsule in the machine to win instant discount coupons. Product stock-out at every stop through the roadshow! Also available for mobile devices.

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Ariel - Paylaşım Makinesi

OOH Activity

What’s needed?
Ariel is collecting clothes and carrying them to children in need for 3 years. This year, we have a higher goal to collect more.

Product:
Around 600 collecting points at Migros stores are prepared, along with digital washing machines in central points. Collection, cleaning and logistic steps are all covered under Lamba's management. Tens of thousands of clothes are prepared as new and transported to children throughout Turkey.

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Ariel 3D Active - Augmented Reality

Mobile App

What’s needed?
Ariel 3D has a new innovation that reaches three layers of cloth to remove stains. Try something innovative.

Product:
An Augmented Reality application for iOS devices that connects outdoor ads with digital couponing. Viewers aim their devices to the stain on billboard/newspaper ad and watch the 3D movie. Also sent as printed kits to influencers.

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Ariel - Stain Remover Kit

Blogger Kit

What’s needed?
Ariel laundry detergents are powerful stain removers. For best results, a little bit of aid from liquid stain remover is suggested. Incerase awareness and educate women to use them together.

Product:
To reach the most number of women, an Ariel kit was designed for bloggers and influencers. The celebrity-design white shirt with a phony stain over appears when the box is open. When the "remove the stain" warning is pulled, the stain disappears instantly.

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Ariel Gel Capsule - Outdoor Display

OOH Activity

What’s needed?
Ariel Gel Capsules are on the market to easen women's lives, like every 'small-but-effective' appliance does. Be visible and get connected with women on outdoors.

Product:
There are small items that do a gigantic aid to women throughout the history. An open-air museum that displays these appliances and gadgets in gigantic sizes, including Ariel Gel Capsule, too.

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Ariel Gel Capsule - Teasing

Mobile App

What’s needed?
Ariel Gel Capsule will launch and be available on the shelves soon. Start a teasing activity and offer trial to women about our new innovation.

Product:
PoP and In-store teasers were placed on empty shelves via QR Code, that reads: "Want to learn about Ariel's latest innovation?". Those who read the QR Code were asked to give their contact info and sent Ariel Gel Capsules before launch.

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