EverydayMe Turkey - #KadınHalleri

Web Site

What’s needed?
EverydayMe Turkey site wants to get involved with every state of women. International Women's Day is a big opportunity.

Product:
In relation with the animated TVC series prepared for International Women's Day, #KadınHalleri tag was directed to our application. Women from all around the world logged in and found which woman-state they are in after answering a few questions.

SEE MORE >

EverydayMe Turkey - Olympic Moms

Web Site

What’s needed?
In cooperation with Turkey National Olympic Committee,P&G; wanted to raise consciousness and increase awareness amongst mothers that it has a significant importance for the children to grow with sports, for healthy, socially active, disciplined and self-conscious generations to come.

Product:
We created www.olimpikanneler.com, a website and a landing page in EverydayMe. Besides a brand new design and newly added suggestive articles, we have created two animated videos about how to become an Olympic Mom, how to raise awareness amongst other mothers, how to make sure which sports is the best for your child and so on. We sent out Olympic Mom kits to famous bloggers and columnists to create WoM about the project.

SEE MORE >

EverydayMe Turkey

Portal

What’s needed?
EverydayMe is a multi-brand platform for P&G brands, targeting families with children. Launch Ver. 3.0 in Turkey

Product:
EverydayMe is localized for Turkish audience and +25 articles about woman/family life are added to site each month. Monthly contests with brand collaborations await the audience.

SEE MORE >

EverydayMe - Vending Machine

OOH Activity

What’s needed?
EverydayMe site will be launched in Turkey with a foreign name and zero awareness. Get connected with target audience and promote experience.

Product:
Instead of appearing on the screens of target audience only, we decided to face with them on their daily routines. A vending machine that displays the website with touchscreen is placed on the street and women were invited to experience the site. Those who've clicked on Tried & Tested module received instant surprises.

SEE MORE >