EverydayMe Turkey - #KadınHalleri

Web Site

What’s needed?
EverydayMe Turkey site wants to get involved with every state of women. International Women's Day is a big opportunity.

Product:
In relation with the animated TVC series prepared for International Women's Day, #KadınHalleri tag was directed to our application. Women from all around the world logged in and found which woman-state they are in after answering a few questions.

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EverydayMe Turkey

Portal

What’s needed?
EverydayMe is a multi-brand platform for P&G brands, targeting families with children. Launch Ver. 3.0 in Turkey

Product:
EverydayMe is localized for Turkish audience and +25 articles about woman/family life are added to site each month. Monthly contests with brand collaborations await the audience.

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EverydayMe - Vending Machine

OOH Activity

What’s needed?
EverydayMe site will be launched in Turkey with a foreign name and zero awareness. Get connected with target audience and promote experience.

Product:
Instead of appearing on the screens of target audience only, we decided to face with them on their daily routines. A vending machine that displays the website with touchscreen is placed on the street and women were invited to experience the site. Those who've clicked on Tried & Tested module received instant surprises.

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