Braun Hızlı ve Özgür

Application

What’s needed?
To make women aware of the whole range of Braun product segmentation and engage them in a fun, entertaining way.

Product:
By creating a 30 day Braun app, we asked women to accomplish tasks on the app to become #fast&free.; Easy to do beauty tips accompanied by product features and offers, encouraged women to follow the app for 30 days.

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Braun Special Days

Event

What's needed?
Every year, Braun owns special days like Father’s Day, Mother’s Day, Women’s Day with games & quizzes on KadinlarBilir.com to give access to special offers.

Product:
This year, Braun celebrated Mother’s Day with a fun app, where users could get 20% discount on all Braun products by uploading their photo with their moms showing that special bond between “Mothers & Daughters”. And on Women’s Day, celebration made it possible for users to send 25% Braun discount and flowers to their friends.

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Braun Face

Application

What’s needed?
Braun Face, wanted to get to known to people by brand’s #BeFree hashtag. With Burcu Esmersoy, Braun Free wants to tell that using it will result in natural and radiant beauty with #NoFilters.

Product:
We invited every women to EverydayMe, to share their selfies on #BeFree and #NoFilter board, to show their smooth and natural glow. To meet the world’s 1st face epilator, thousands of photos were shared. We asked women for their facial care choices and introduced chosen users and famous bloggers with Braun Face.

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Braun Cruzer4 - Karşı Konulamayan Tarz

Advergame

What’s needed?
Braun Cruzer4 is not only a trimmer but a style-maker. Introduce the new line of Cruzer, make them experience the product and get in touch.

Product:
A micro-site was prepared for users to see how can they change their styles with beards and mustaches. They digitally experienced trimming with Braun Cruzer4 and added beards to their photos. Sports and life-style content was also injected on the site to boost connection.

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Braun Silk Epil7

Rich Media Banner

Rich Media Banner application for Braun Silk Epil7
Highlights: It works under water and picks even the smallest sizes of hair.

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Braun Hand Blender

Rich Media Banner

Rich media banner application for Braund Hand Blender
Highlights: It blends powerful and easy.

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