İpana steps into the clinical line with Pro Expert series and wants to share the word with digital world.
A blogger event has been set for İpana Pro Expert launch where well-known bloggers were invited, met with İpana Pro Expert series and got their questions answered by the brand team.
Alo, shifts up for a new challenge and wants more women involved with it's message. Create a WOM project on DenedimBiliyorum (Former EverydayMe-WOM program)
Alo packs were sent to DenedimBiliyorum influencers and they were asked to share their best memories involving Alo. The authors of the best letters were taken to Seda Sayan's morning show and she read them aloud, live on TV.