EverydayMe Turkey - #KadınHalleri

Web Site

What’s needed?
EverydayMe Turkey site wants to get involved with every state of women. International Women's Day is a big opportunity.

Product:
In relation with the animated TVC series prepared for International Women's Day, #KadınHalleri tag was directed to our application. Women from all around the world logged in and found which woman-state they are in after answering a few questions.

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Falım Sakız - Web Site

Web Site

What’s needed?
Falım Sakız is stepping into digital and wants to renovate it's corporate web site.

Product:
A neat and informative product web site is prepared in parallax scrolling with responsive design for mobile users.

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Fairy - MutluMutfaklar

Portal

What’s needed?
A brand page for leading dishwashing detergent brand Fairy, special for Turkey.

Product:
Women love to cook, hate to wash the dishes. The most searched item over the net is “recipes”. Upon certain tests and questionnaires, a family/recipe portal is prepared for Fairy with more than +1.000 articles.

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Cevahir AVM - #aşkınritmicevahirde

OOH Activity

What’s needed?
On the week of Valentine's Day, the number in visitors dramatically rise. Connect DM with digital and celebrate both visitors' and social media followers' Valentine's Day.

Product:
An LED bigscreen is placed in the middle of the mall which displays the tweets and photos sent via #askinritmicevahirde. Each message with this # increased the pulse step by step to give more gifts to visitors and social media followers.

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Pınar Süt - Görevimiz Büyümek

Advergaming

What’s needed?
Turkey’s first UHT milk brand Pınar Süt is talking about “growing up”. Increase our follower size with a fun to play game.

Product:
An easy and fun drag&drop game to match the correct milk packs with correct kids to give them energy when they’re exhausted. The codes on Pınar Süt packs are used as time boosters.

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Ariel Gel Capsule - Akıllı Kapsüller

OOH Activity

What’s needed?
A new milestone on laundry detergents with Ariel Gel Capsules is reached. Let women be aware, learn how to use and experience them.

Product:
A gigantic Ariel Gel Capsule box that’s triggered with a touchscreen. Get the capsule in the machine to win instant discount coupons. Product stock-out at every stop through the roadshow! Also available for mobile devices.

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EverydayMe Turkey

Portal

What’s needed?
EverydayMe is a multi-brand platform for P&G brands, targeting families with children. Launch Ver. 3.0 in Turkey

Product:
EverydayMe is localized for Turkish audience and +25 articles about woman/family life are added to site each month. Monthly contests with brand collaborations await the audience.

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Cevahir AVM - Mutluluk İçinde

Integrated Marketing

What’s needed?
Cevahir AVM is one of the biggest malls in İstanbul. Visiting Cevahir for any reason is not enough to describe it. Cevahir also brings happiness to it's visitors.

Product:
A digital box-of-happiness was prepared on touchscreen. Visitors who hold and shake the box received a unique message of motivation along with surprise gift vouchers.

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A la Turca - Web Site

Web Site

What’s needed?
A la Turca has changed it’s product range and started producing soft-cookies and crackers.

Product:
A new product page design for A la Turca during the re-launch projects.

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Ariel - Paylaşım Makinesi

OOH Activity

What’s needed?
Ariel is collecting clothes and carrying them to children in need for 3 years. This year, we have a higher goal to collect more.

Product:
Around 600 collecting points at Migros stores are prepared, along with digital washing machines in central points. Collection, cleaning and logistic steps are all covered under Lamba's management. Tens of thousands of clothes are prepared as new and transported to children throughout Turkey.

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Fairy - Recipe Contest for Ramadan

Web Site

What’s needed?
MutluMutfaklar site is renovated and is live with hundreds of recipes. We can collect new, most challenging meat recipes from our visitors.

Product:
A recipe collecting contest for MutluMutfaklar site before Ramadan period. Hundreds of visitors prepared their dishes and sent to us along with their images.

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Prima Premium Care - Yıldızlar Yolu

Microsite

What’s needed?
Every baby is a star. So, we need to treat them as stars… and their moms, too.

Product:
A “Hollywood-style” road of stars for babies. Moms & dads to describe how their babies did twinkle in their homes as a star. A full day treatment was gifted for new born stars.

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Cevahir AVM - Hepsi Benim

Facebook Application

What’s needed?
Cevahir is the biggest shopping mall in İstanbul, with lots of visitors who loves fashion.

Product:
A blogger, Jewel Jewel, starts a roll and invites Facebook followers to prepare their combinations from a fixed wardrobe. Winner will have a big value check to spend on shopping with her at Cevahir AVM.

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Terra Wines - Love Sponsored by Terra

OOH Activity and Facebook App.

What’s needed?
Terra is a wine that covers everything about love. Be different on Valentine’s Day and make people amazed.

Product:
2 day event has been prepared at Kanyon’s movie theater with airing Woody Allen’s title To Rome, with Love. A LoveBooth with a surprise made the night unforgettable.

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Shell - Shell Business Club

Web Site

What’s needed?
Shell has a feature to identify unique vehicles. We need a new site to make people be more aware of it.

Product:
Design and production of new Shell site that defines and directs users to learn more about the system.

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Cevahir AVM - Karagöz & Hacivat

OOH Activity

What’s needed?
Cevahir, İstanbul’s biggest shopping mall is more crowded during ramadan. Prepare a fun place for the visitors, mostly the kids.

Product:
A touchscreen panel to select and view episodes of Karagöz and Hacivat with photo shooting areas.

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Fairy - Bence Benim Annem

Facebook Application

What’s needed?
Fairy, the #1 dishwashing detergent, owns best recipes and homecooks in Turkey. A TV show will be aired hosted by Berna Laçin. Get it digitally involved.

Product:
The application to the TV show is hosted on MutluMutfaklar. There are around one thousand recipes on the site, each of that fits in: "My mom cooks that best!". The application form not only adds you to a digital counter bu also enrolls you to a lottery draw to win certain stuff.

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Gillette Mach3 - O Şimdi Asker

Facebook App

What’s needed?
Gillette Mach3 wants to be in every soldiers'kit. Get connected with those who are paying their military service or their friends.

Product:
A Facebook application that counts your remaining days of service, a wish-list and a soldierpack-organizer. You can send your friends at service a discount for Gillette or a song from our list.

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EverydayMe - Vending Machine

OOH Activity

What’s needed?
EverydayMe site will be launched in Turkey with a foreign name and zero awareness. Get connected with target audience and promote experience.

Product:
Instead of appearing on the screens of target audience only, we decided to face with them on their daily routines. A vending machine that displays the website with touchscreen is placed on the street and women were invited to experience the site. Those who've clicked on Tried & Tested module received instant surprises.

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Fairy - MutluMutfaklar iPhone App

Mobile App

What’s needed?
Fairy's MutluMutfaklar site has reached a high number of visits. With the increase in iOS sales and mobile visitors, an innovation is needed.

Product:
A mobile version of the site is prepared for iOS devices. Recipes and kitchen related articles are reachable with a minor data connection through the desktop site.

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LG - Büyük Düşünün

Rich Media Banner

Rich media banner application for big size LG washing machines.
Highlights: Think big, 12kg's of washing capacity.

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Leona Wines - Bana da Geldiler

Video Production

What’s needed?
Leona is a new world wine that addresses young professionals who love to enjoy life. Start a series of Happy Hours, help us to be where they want us.

Product:
A video application to invite Leona to selected offices. View the film, state your proposal to invite Leona and cross your fingers.

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Fairy - Blogger Meeting

Blogger Event

What’s needed?
Fairy is in the market and we got to connect with online influencers to deliver our message and display how Fairy cuts the grease.

Product:
A meeting for the most beloved, visited recipe sites & bloggers where they learn about Fairy's grease cut power and new recipes to share with.

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Braun Cruzer4 - Karşı Konulamayan Tarz

Advergame

What’s needed?
Braun Cruzer4 is not only a trimmer but a style-maker. Introduce the new line of Cruzer, make them experience the product and get in touch.

Product:
A micro-site was prepared for users to see how can they change their styles with beards and mustaches. They digitally experienced trimming with Braun Cruzer4 and added beards to their photos. Sports and life-style content was also injected on the site to boost connection.

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Pinar Süt - İftar Tatlıları Yapıyorum

Facebook Application

What’s needed?
Pınar Süt is on Facebook and wants to communicate about it's benefits.

Product:
Ramadan period hold a perfect ground to talk about recipes and deserts. You can learn recipes for delicious deserts prepared with Pınar Süt in an easy and fun way. Select the recipe you want to learn and collect the correct ingredients with the pan.

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Ariel 3D Active - Augmented Reality

Mobile App

What’s needed?
Ariel 3D has a new innovation that reaches three layers of cloth to remove stains. Try something innovative.

Product:
An Augmented Reality application for iOS devices that connects outdoor ads with digital couponing. Viewers aim their devices to the stain on billboard/newspaper ad and watch the 3D movie. Also sent as printed kits to influencers.

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Prima Premium Care - Yıldızlar Günü

Blogger Event

What’s needed?
A 5-star treatment for Babies & Moms. Winners of Road of Stars are also invited.

Product:
A blogger meeting with the winners of Prima Yıldızlar Yolu contest was prepared. They were picked from their homes and driven to Gym Boree for an unforgettable 5-star Prima day.

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Orkid Platinum - Havan Yerinde

Micro Site

What’s needed?
Orkid’s new jingle is so energetic. We need to reach young girls and get involved in their talks.

Product:
The jingle is revised in 4 different genres and a video app is produced with 124 different outputs. You just need to select your name, upload your pictures and answer certain questions to receive your unique video clip.

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Fairy Platinum - Hand Dishwashing Detergent

Rich Media Banner

Rich media banner application for Fairy Platinum HDW
Highlights: Fairy Platinum cuts the toughest grease, for the most challenging recipes visit MutluMutfaklar.

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Leona Wines - Valentine's Day

Video Production

What’s needed?
Own another occasion: Valentine’s Day with something unexpected.

Product:
A Facebook application to collect data about your love. Jury picks 3 of them and prepares 3 unexpected Valentine’s Day surprise according to your desires.

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P&G - Paperless Trial APP

Mobile App

What’s needed?
P&G collects user data through various channels. Each project has it's own database and this occasionally creates mistakes and doubles. Also, filling the forms by hand results in loss in fields.

Product:
An iOS application for iPad use is developed to collect user data through a fast, easy and accurate form filling capability. Collected data is sent to main servers and multiple adds are prevented.

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Ariel - Stain Remover Kit

Blogger Kit

What’s needed?
Ariel laundry detergents are powerful stain removers. For best results, a little bit of aid from liquid stain remover is suggested. Incerase awareness and educate women to use them together.

Product:
To reach the most number of women, an Ariel kit was designed for bloggers and influencers. The celebrity-design white shirt with a phony stain over appears when the box is open. When the "remove the stain" warning is pulled, the stain disappears instantly.

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Ariel Gel Capsule - Outdoor Display

OOH Activity

What’s needed?
Ariel Gel Capsules are on the market to easen women's lives, like every 'small-but-effective' appliance does. Be visible and get connected with women on outdoors.

Product:
There are small items that do a gigantic aid to women throughout the history. An open-air museum that displays these appliances and gadgets in gigantic sizes, including Ariel Gel Capsule, too.

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Pınar Süt - Anneme Sevgimi Örüyorum

Facebook Application

What’s needed?
Pınar Süt is communicating through "Growing up" and Mother's Day is coming.

Product:
Moms always think about us and be prepared for the unexpected. They've knitted for us till this day, now it's time to knit for them. An endless Twitter knitting machine that knits your message for your mom, realtime.

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Ariel Gel Capsule - Teasing

Mobile App

What’s needed?
Ariel Gel Capsule will launch and be available on the shelves soon. Start a teasing activity and offer trial to women about our new innovation.

Product:
PoP and In-store teasers were placed on empty shelves via QR Code, that reads: "Want to learn about Ariel's latest innovation?". Those who read the QR Code were asked to give their contact info and sent Ariel Gel Capsules before launch.

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P&G - Challenge Accepted

OOH Activity

What’s needed?
Each year, P&G is visiting the universities to search for candidates to apply for internship/full time job. This year, a little bit more of fun and technology is required.

Product:
A concept that invites the university students to meet with P&G was created: Challenge Accepted! Each meeting was abut new challenges that were to be completed with candidates themselves, that's ending with learning more about P&G and it's departments.

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Prima Premium Care - Live with Heidi Murkoff

Live-Stream

What’s needed?
Heidi Murkoff, beloved author of “What to expect?” series is coming to Turkey. Moms have so much to ask.

Product:
A blogger/influencer meeting with Heidi Murkoff where they met and enjoyed a lovely evening that was aired live on Prima Turkey’s Facebook page. Viewers sent their questions live from the page and got their answers from Heidi.

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Leona Wines - Blush Kareler

Social Media

What’s needed?
Blush is not only a refreshing wine, but a movement… and loves pink. It’s summertime so everyone is at the beach.

Product:
An Instagram+Twitter contest where you can join with shooting something pink and call Blush’s name. A big beach party was dropped at the final pin where we got the most response.

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İpana PRO EXPERT - Blogger Meeting

Blogger Event

What’s needed?
İpana steps into the clinical line with Pro Expert series and wants to share the word with digital world.

Product:
A blogger event has been set for İpana Pro Expert launch where well-known bloggers were invited, met with İpana Pro Expert series and got their questions answered by the brand team.

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Alo - Live on Seda Sayan

Advertorial

What’s needed?
Alo, shifts up for a new challenge and wants more women involved with it's message. Create a WOM project on DenedimBiliyorum (Former EverydayMe-WOM program)

Product:
Alo packs were sent to DenedimBiliyorum influencers and they were asked to share their best memories involving Alo. The authors of the best letters were taken to Seda Sayan's morning show and she read them aloud, live on TV.

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Fairy - Ramadan Communication

Rich Media Banner

Rich media banner application for Fairy HDW
Highlights: Crowded family tables with challenging & delicious recipes. Fairy cuts the toughest grease.

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Apikoğlu - Sucuk Tarlası

Facebook App

What’s needed?
Apikoğlu is the first mass-produced paced-meat company in Turkey. Mostly known with sujuk, they have a wide variety of delicatessen.

Product:
A simple matching game was prepared after the launch of corporate Facebook page. Users have met with the product range of the company and won packs from Apikoğlu.

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Pantene - Mobil Site Localization

Mobil Web Page

What’s needed?
Upon the increase of using mobile devices to surf the net, each corporate site is revies with mobile responsive ability.

Product:
Localization and skinning of new Pantene mobile site is prepared.

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Olay - Switch to Olay with Defne Samyeli

OOH Activity and Facebook App.

What’s needed?
OLAY is the leading brand for regenerative cosmetics. We need to reach more influencers and expand our communication.

Product:
OLAY celebrity Defne Samyeli invited influencers from DenedimBiliyorum members and started a new chain saying “I’ve changed my crème, now it’s your turn!”. Thousands of women formed their OLAY chains and received OLAY Total Effect 7.

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Arby's - Social Media Management

Social Media Management

What’s needed?
Arby's is a fast food brand with a unique menu. Roast beef sandwiches and salads are served through a neat and precise production process. Arby's has it's own mass and we need to get connected with them on social media.

Product:
Social Media accounts have been created. Applications, contests and other communication tools have been prepared occasionally depending on prepared conversation calendar.

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Duracell - Çocuğunuzu Oyuncağından Tanır

Facebook Application

What’s needed?
Duracell, the leading battery brand is known to produce the most secure batteries. Talk to moms and tell them to use safest batteries with their children’s toys.

Product:
Describe your child’s attitude and learn what they would be interested in the future when they grow up. Pedagogues and psychologists evaluated the results and lit a light for their future life.

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Braun Silk Epil7

Rich Media Banner

Rich Media Banner application for Braun Silk Epil7
Highlights: It works under water and picks even the smallest sizes of hair.

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Popeyes - Bugün Ne Yesem?

Facebook Application

What’s needed?
Popeyes has the most number of restaurants in Turkey with a variety of dishes. We need to touch people when they go out for lunch.

Product:
Everything comes out of a bucket. Users who hold-click and shook the bucket received that day’s suggestion from Popeyes along with thousands of discount codes.

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Braun Hand Blender

Rich Media Banner

Rich media banner application for Braund Hand Blender
Highlights: It blends powerful and easy.

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Fairy Platinum - Automatic Dishwashing Detergent

Rich Media Banner

Rich media banner application for Fairy Platinum - ADW
Highlights: Fairy Platinum Dishwashing Detergent not only cuts the grease on your dishes, but also cleans your dishwasher.

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