Falım / Çalgı Çengi İkimiz

Internet Movie

What’s needed?
We created a website as heristebifalımvar.com and collected Turkish fortunes from users all over Turkey, to show everyone the power of these fortunes.

Product:
We made a sponsorship agreement with the famous movie series called "Çalgı Çengi" and made an internet movie with two actors who are also credited. They chewed Falım while reading their fortunes inside and see how they become true. Inviting the viewers to share their fortunes on the website, to be selected for a meet&greet; on the movie’s set.

SEE MORE >

AVON / 130 Years of AVON

Internet Movie

What’s needed?
AVON wanted to celebrate its 130th year with its representatives and partners. Prepare an internet movie with AVON celebrities.

Product:
Burcu Esmersoy, Simin Bıçakçıoğlu, Ezel Ün, Çiğdem Çimen, Serkan Çayoğlu and Hande Orhan are saying what AVON means fort hem. When they say about these “Benim için AVON” thoughts their videos of their proudest moments appear on the background.

SEE MORE >

AVON / 1 Day with Burcu Esmersoy

Internet Movie

What’s needed?
AVON wanted to introduce their new Nutra Effects series with Burcu Esmersoy and announce the deal with her as their celebrity.

Product:
We made an internet movie for those who are curious about Burcu Esmersoy’s beauty secrets and how she lives her life. In this movie we accompany her Daily routine and learn her beauty products (AVON Nutra Effects series) that she uses for her skin.

SEE MORE >

AVON / Conversation about skin care with Burcu Esmersoy

Vlogging

What’s needed?
Plan and organize a meeting with one of the popular beauty, fashion and lifestyle vlogger Şule Karaok with Burcu Esmersoy.

Product:
We planned a meeting that Burcu Esmersoy and Şule Karaok can talk about skin care, beauty tricks&tips;, lifestyle trends topics. This cheery conversation video is for AVON Türkiye Youtube page.

SEE MORE >

AVON / Secrets of facial skin care with Burcu Esmersoy

Internet Movie

What’s needed?
Nutra Effects Facial Skin Care Oil is one of the new product of AVON. Help us introduce this miracle oil!

Product:
We prepared a ‘how to use’ video for AVON’s Youtube channel and Burcu Esmersoy introduced this new product, describing its ingredients, ways to use and benefits.

SEE MORE >

KadınlarBilir Yöresel Tarifler

Application

What’s needed?
Fairy brand’s MutluMutfaklar.com lovemark web site will be relaunched and moved into KadınlarBilir website.

Product:
We have transferred the web site content to KadınlarBilir by creating interactive Regional Recipe Map, where users can click on a certain area and see local recipes belong to that area. With animated banners and carousel banners, MutluMutfaklar has been represented on the KadınlarBilir home page.

SEE MORE >

Braun Hızlı ve Özgür

Application

What’s needed?
To make women aware of the whole range of Braun product segmentation and engage them in a fun, entertaining way.

Product:
By creating a 30 day Braun app, we asked women to accomplish tasks on the app to become #fast&free.; Easy to do beauty tips accompanied by product features and offers, encouraged women to follow the app for 30 days.

SEE MORE >

Falım Stressiz Başım

Web Site

What’s needed?
Falım Sakız wanted to show everyone that Falım is great for relieving stress by a fun campaign.

Product:
We started Falım Stressiz Başım Movement to gather all the people in one place to relieve their stress. We created a microsite that has different steps to relieve stress. When users enter the microsite, first they should do the stress test and learn their stress levels. Then we send them Stressiz Mani’s -include fun videos and tips for decreasing user’s stress- everyday.

SEE MORE >

Pınar Sütüm Web Site

Web Site

What’s needed?
Turkey’s first UHT milk brand Pınar Süt started a new campaign called “Pınar Anneleri” (Pınar Moms). A web site for all the Pınar Moms to give all the information they needed for themselves and their children. Our main product was Pınar Süt.

Product:
Informative product web site is prepared with responsive design for Pınar Moms. In the web site moms can find everything from milk recipe’s to lifestyle news. The new web site provided all the information moms need for their children and family. Now www.pinarsutum.com continue to improve their lifestyles by adding fun with activities, famous Pınar Mom interviews, milk recipes and more…

SEE MORE >

Olympic Moms & Sports Map

Re-launch & Online Interactive Sports Map

What's needed?
The give a new look to Olympic Moms web site and creating a “where-to-do-sports map” for them.

Product:
Changing most of the articles into slider & infographic content and re-designing the landing page made it easier for Olympic Moms to read the content and become more inspired. While making all the sports center in Turkey findable through Olympic Moms Interactive Sports Map, moms no need to look for a free sports center for their children, they can readily find it on our map and apply to add new centers around them.

SEE MORE >

Braun Special Days

Event

What's needed?
Every year, Braun owns special days like Father’s Day, Mother’s Day, Women’s Day with games & quizzes on KadinlarBilir.com to give access to special offers.

Product:
This year, Braun celebrated Mother’s Day with a fun app, where users could get 20% discount on all Braun products by uploading their photo with their moms showing that special bond between “Mothers & Daughters”. And on Women’s Day, celebration made it possible for users to send 25% Braun discount and flowers to their friends.

SEE MORE >

Ariel WoM

Event

What's needed?
Ariel#1 WoM campaign reaches brand influencers and opinion leaders to create brand awareness and to collect insightful rate & reviews. Ariel held one of these WoM campaigns recently.

Product:
The WoM campaign named “Ariel #1” aimed to make users learn Ariel is the number one product by heart, while creating a buzz around the brand by sending retail size products and samples to KadinlarBilir.com influencers.

SEE MORE >

DREAMLAND Dreamland Baku Golf Villas & Residences

Website

What’s needed?
Dreamland wanted to introduce their golf villas and residences with a user friend website.

Product:
We created a website includes interavtive map. Audience can easily look around the villas and residences like they are really in there. They also see all villa plans and golf area easily.

SEE MORE >

EverydayMe Turkey - #KadınHalleri

Web Site

What’s needed?
EverydayMe Turkey site wants to get involved with every state of women. International Women's Day is a big opportunity.

Product:
In relation with the animated TVC series prepared for International Women's Day, #KadınHalleri tag was directed to our application. Women from all around the world logged in and found which woman-state they are in after answering a few questions.

SEE MORE >

EverydayMe Turkey - Olympic Moms

Web Site

What’s needed?
In cooperation with Turkey National Olympic Committee,P&G; wanted to raise consciousness and increase awareness amongst mothers that it has a significant importance for the children to grow with sports, for healthy, socially active, disciplined and self-conscious generations to come.

Product:
We created www.olimpikanneler.com, a website and a landing page in EverydayMe. Besides a brand new design and newly added suggestive articles, we have created two animated videos about how to become an Olympic Mom, how to raise awareness amongst other mothers, how to make sure which sports is the best for your child and so on. We sent out Olympic Mom kits to famous bloggers and columnists to create WoM about the project.

SEE MORE >

Prima

Web Site

What’s needed?
Prima wants to get involved with all mothers or soon to be mothers.

Product:
All the information a mother might need is posted on Prima web site. This includes all the stages of pregnancy and motherhood. All theproduct information is also available on the web site. There are several different campaigns on the web site for members.

SEE MORE >

Pttcell - Web Site

Web Site

What’s needed?
Pttcell is one of the leading telecommunications company of Turkey which is well known for its fair tariffs. The target audience of Pttcell is mostly students, young professionals and government officials. Therefore Pttcell wanted to renovate its corporate website for its young and energetic audience.

Product:
A neat and informative product web site is prepared with responsive design for users. The new website is now enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product.

Go to Project >

SEE MORE >

P&G 30th year – 30 Olympic Athlete @OlympicMoms

What's needed?
Bringing P&G;’s 30th year celebration to Olympic Moms website and showing company’s support to 30 Olympic Athletes along with their moms!

Product:
Besides Olympic Games, P&G; is sponsoring 30 Olympic Athletes and their moms on their Olympic Journey. Creating a landing page @OlympicMoms with personal marking tags of these 30 athletes, OlympicMoms audience is able to learn about the athletes and P&G; contribution to sports.

SEE MORE >

KadınlarBilir İdil Tatari Workshop

Workshop

Bringing online KadınlarBilir.com community to offline together with brand ambassador İdil Tatari and her followers.

Product: İdil Tatari’s social media followers and KadınlarBilir.com members came together for a workshop and cooked the favorite recipes of Tatari, prepared special for KadınlarBilir.com website, bringing an online community together with the offline.

SEE MORE >

Fairy WoM

What's needed?
WoM campaigns reaches thousands of brand influencers and opinion leaders to create brand awareness while collecting collect insightful rate & reviews to further develop the products. Fairy is one of the recent brands that executed a WoM campaign on KadınlarBilir.com

Product:
With launch and relaunch of new P&G; products, we create a buzz around the brand by sending retail size products and samples to our influencers. We select our influencers through KadınlarBilir.com questionnaires and after product testing, to win more samples and discounts they are asked for their opinions, product ratings and reviews. This time Fairy ADW samples were sent in the shape of little dishwashers!

SEE MORE >

Fairy - MutluMutfaklar

Portal

What’s needed?
A brand page for leading dishwashing detergent brand Fairy, special for Turkey.

Product:
Women love to cook, hate to wash the dishes. The most searched item over the net is “recipes”. Upon certain tests and questionnaires, a family/recipe portal is prepared for Fairy with more than +1.000 articles.

SEE MORE >

Cevahir AVM - #aşkınritmicevahirde

OOH Activity

What’s needed?
On the week of Valentine's Day, the number in visitors dramatically rise. Connect DM with digital and celebrate both visitors' and social media followers' Valentine's Day.

Product:
An LED bigscreen is placed in the middle of the mall which displays the tweets and photos sent via #askinritmicevahirde. Each message with this # increased the pulse step by step to give more gifts to visitors and social media followers.

SEE MORE >

Falım Sakız - Web Site

Web Site

What’s needed?
Falım Sakız is stepping into digital and wants to renovate it's corporate web site.

Product:
A neat and informative product web site is prepared in parallax scrolling with responsive design for mobile users.

SEE MORE >

Kitchenette Menemen

Advertorial

What’s needed?
Kitchenette provides distinct flavors from the world cuisine and takes pride in its selection of handmade, fresh products. Its menu composes healthy and amusing fresh dishes. In Kitchenette, one of the most popular menu is breakfast menu and its favourite meal is Menemen. In Turkey fathers love to cook Menemen because cooking Menemen is easy, it is very delicious and easy to show cooking talents. Therefore we should do a campaign that gather of all – fathers and Menemen.

Product:
To raise awareness for Kitchenette’s Menemen meal, we launch a video during Father’s Day weekend. By the video we wanted to celebrate all fathers in a fun way and combine one of Kitchenette’s favourite meal – Menemen- and Father’s Day. In the video we asked Kitchenette guests which is their favourite Kitchenette food. By asking that question we wanted to show, Menemen is the favourite breakfast meal by a fun way. We also show Kitchenette’s chef and his son cooking and showing their love to each other by cooking.

SEE MORE >

Braun Face

Application

What’s needed?
Braun Face, wanted to get to known to people by brand’s #BeFree hashtag. With Burcu Esmersoy, Braun Free wants to tell that using it will result in natural and radiant beauty with #NoFilters.

Product:
We invited every women to EverydayMe, to share their selfies on #BeFree and #NoFilter board, to show their smooth and natural glow. To meet the world’s 1st face epilator, thousands of photos were shared. We asked women for their facial care choices and introduced chosen users and famous bloggers with Braun Face.

SEE MORE >

Pttcell Sofrada Seninde Sesin Olsun

Facebook Application

What’s needed?
Pttcell is one of the leading telecommunications company of Turkey which is well known for its fair tariffs. The target audience of Pttcell is mostly students, young professionals and government officials. During Ramadan, Pttcell wanted to meet these people with a fun application.

Product:
We created Sofrada Senin Sesin Olsun Facebook application during Ramadan. The target was to re-unite families and friends by the application. In the application users have to listen characters who have different accents from different parts of Turkey. After they listen the conversation between those people, we ask them questions about their conversations. The users who have the right answers won free 100 minutes from Pttcell and call anywhere they wanted and talked to their friends and families.

SEE MORE >

KadınlarBilir Ambassador Marketing

Video Integration

What's needed?
Activating new celebrities as brand ambassadors!

Product:
Derya Özel with games for children, Zeynep Turan with weekly/monthly horoscopes, Dilara Koçak with diet and nutrition advices and İdil Tatari with her delicious recipes –all very well known in their areas of expertise- became a voice of KadınlarBilir.com family by owning Astrology, Health and Recipes categories while representing the related brands and bringing their own audience to merge with KadınlarBilir.com members.

SEE MORE >

KadınlarBilir Re-launch

Re-Launch

What's needed?
Global EverydayMe project has to localize its name: KadınlarBilir.com. First in the globe!

Product:
Followed by a relaunch video with KadınlarBilir.com celebrities -first of its kind for a website relaunch YouTube 360° video- we created a natural, living effect of celebrity participation; supported by YouTube masthead use during the campaign. Celebrities (Derya Baykal, Merve Özkaynak & İdil Tatari) became KadınlarBilir.com’s voices and represented real members of the site, making out the most of KadınlarBilir.com just like every other woman they talk to. They had active user profiles, injecting content and making comments, leaving R&R;’s and more.

SEE MORE >

Pınar Süt - Görevimiz Büyümek

Advergaming

What’s needed?
Turkey’s first UHT milk brand Pınar Süt is talking about “growing up”. Increase our follower size with a fun to play game.

Product:
An easy and fun drag&drop game to match the correct milk packs with correct kids to give them energy when they’re exhausted. The codes on Pınar Süt packs are used as time boosters.

SEE MORE >

Taha Akgül Gold Medal @OlympicMoms

Real-time Marketing

What's needed?
Tuning in Turkish audience for Rio 2016 Summer Olympics via real-time Facebook and Twitter feeds.

Product:
P&G;, a proud sponsor of the Olympic Games, once again supported the Rio 2016 Olympic Games held in Brazil from August 5 to 21, locally sponsoring the national wrestler Taha Akgül and his mother Gülbahar Akgül. While Akgül became the only gold medal winner representing Turkey at Rio 2016, Facebook and Twitter real-time feeds, brought the excitement of victory to Turkish audience in sync with Olympic Games.

SEE MORE >

Ariel Gel Capsule - Akıllı Kapsüller

OOH Activity

What’s needed?
A new milestone on laundry detergents with Ariel Gel Capsules is reached. Let women be aware, learn how to use and experience them.

Product:
A gigantic Ariel Gel Capsule box that’s triggered with a touchscreen. Get the capsule in the machine to win instant discount coupons. Product stock-out at every stop through the roadshow! Also available for mobile devices.

SEE MORE >

EverydayMe Turkey

Portal

What’s needed?
EverydayMe is a multi-brand platform for P&G brands, targeting families with children. Launch Ver. 3.0 in Turkey

Product:
EverydayMe is localized for Turkish audience and +25 articles about woman/family life are added to site each month. Monthly contests with brand collaborations await the audience.

SEE MORE >

Cevahir AVM - Mutluluk İçinde

Integrated Marketing

What’s needed?
Cevahir AVM is one of the biggest malls in İstanbul. Visiting Cevahir for any reason is not enough to describe it. Cevahir also brings happiness to it's visitors.

Product:
A digital box-of-happiness was prepared on touchscreen. Visitors who hold and shake the box received a unique message of motivation along with surprise gift vouchers.

SEE MORE >

A la Turca - Web Site

Web Site

What’s needed?
A la Turca has changed it’s product range and started producing soft-cookies and crackers.

Product:
A new product page design for A la Turca during the re-launch projects.

SEE MORE >

Ariel - Paylaşım Makinesi

OOH Activity

What’s needed?
Ariel is collecting clothes and carrying them to children in need for 3 years. This year, we have a higher goal to collect more.

Product:
Around 600 collecting points at Migros stores are prepared, along with digital washing machines in central points. Collection, cleaning and logistic steps are all covered under Lamba's management. Tens of thousands of clothes are prepared as new and transported to children throughout Turkey.

SEE MORE >

Fairy - Recipe Contest for Ramadan

Web Site

What’s needed?
MutluMutfaklar site is renovated and is live with hundreds of recipes. We can collect new, most challenging meat recipes from our visitors.

Product:
A recipe collecting contest for MutluMutfaklar site before Ramadan period. Hundreds of visitors prepared their dishes and sent to us along with their images.

SEE MORE >

Prima Premium Care - Yıldızlar Yolu

Microsite

What’s needed?
Every baby is a star. So, we need to treat them as stars… and their moms, too.

Product:
A “Hollywood-style” road of stars for babies. Moms & dads to describe how their babies did twinkle in their homes as a star. A full day treatment was gifted for new born stars.

SEE MORE >

Cevahir AVM - Hepsi Benim

Facebook Application

What’s needed?
Cevahir is the biggest shopping mall in İstanbul, with lots of visitors who loves fashion.

Product:
A blogger, Jewel Jewel, starts a roll and invites Facebook followers to prepare their combinations from a fixed wardrobe. Winner will have a big value check to spend on shopping with her at Cevahir AVM.

SEE MORE >

Terra Wines - Love Sponsored by Terra

OOH Activity and Facebook App.

What’s needed?
Terra is a wine that covers everything about love. Be different on Valentine’s Day and make people amazed.

Product:
2 day event has been prepared at Kanyon’s movie theater with airing Woody Allen’s title To Rome, with Love. A LoveBooth with a surprise made the night unforgettable.

SEE MORE >

Shell - Shell Business Club

Web Site

What’s needed?
Shell has a feature to identify unique vehicles. We need a new site to make people be more aware of it.

Product:
Design and production of new Shell site that defines and directs users to learn more about the system.

SEE MORE >

Cevahir AVM - Karagöz & Hacivat

OOH Activity

What’s needed?
Cevahir, İstanbul’s biggest shopping mall is more crowded during ramadan. Prepare a fun place for the visitors, mostly the kids.

Product:
A touchscreen panel to select and view episodes of Karagöz and Hacivat with photo shooting areas.

SEE MORE >

Fairy - Bence Benim Annem

Facebook Application

What’s needed?
Fairy, the #1 dishwashing detergent, owns best recipes and homecooks in Turkey. A TV show will be aired hosted by Berna Laçin. Get it digitally involved.

Product:
The application to the TV show is hosted on MutluMutfaklar. There are around one thousand recipes on the site, each of that fits in: "My mom cooks that best!". The application form not only adds you to a digital counter bu also enrolls you to a lottery draw to win certain stuff.

SEE MORE >

Gillette Mach3 - O Şimdi Asker

Facebook App

What’s needed?
Gillette Mach3 wants to be in every soldiers'kit. Get connected with those who are paying their military service or their friends.

Product:
A Facebook application that counts your remaining days of service, a wish-list and a soldierpack-organizer. You can send your friends at service a discount for Gillette or a song from our list.

SEE MORE >

EverydayMe - Vending Machine

OOH Activity

What’s needed?
EverydayMe site will be launched in Turkey with a foreign name and zero awareness. Get connected with target audience and promote experience.

Product:
Instead of appearing on the screens of target audience only, we decided to face with them on their daily routines. A vending machine that displays the website with touchscreen is placed on the street and women were invited to experience the site. Those who've clicked on Tried & Tested module received instant surprises.

SEE MORE >

Fairy - MutluMutfaklar iPhone App

Mobile App

What’s needed?
Fairy's MutluMutfaklar site has reached a high number of visits. With the increase in iOS sales and mobile visitors, an innovation is needed.

Product:
A mobile version of the site is prepared for iOS devices. Recipes and kitchen related articles are reachable with a minor data connection through the desktop site.

SEE MORE >

LG - Büyük Düşünün

Rich Media Banner

Rich media banner application for big size LG washing machines.
Highlights: Think big, 12kg's of washing capacity.

SEE MORE >

Leona Wines - Bana da Geldiler

Video Production

What’s needed?
Leona is a new world wine that addresses young professionals who love to enjoy life. Start a series of Happy Hours, help us to be where they want us.

Product:
A video application to invite Leona to selected offices. View the film, state your proposal to invite Leona and cross your fingers.

SEE MORE >

Fairy - Blogger Meeting

Blogger Event

What’s needed?
Fairy is in the market and we got to connect with online influencers to deliver our message and display how Fairy cuts the grease.

Product:
A meeting for the most beloved, visited recipe sites & bloggers where they learn about Fairy's grease cut power and new recipes to share with.

SEE MORE >

Pınar Süt - Benim İçin Pınar Annesi Etkinliği

Event

What’s needed?
We want to promote “Pınar Anneleri” (Pınar Moms) campaign with a competition called #BenimiçinPınarAnnesi (#PınarMomForMe). Our purpose is to find the common description for Pınar Mom, make Pınar Mom title more common and find the best comment during competition.

Product:
We create a competition called #BenimiçinPınarAnnesi (#PınarMomForMe). To win the competition, users had to describe Pınar Moms and what its title mean to them. At the end of the competition the jury chose the winners and we give them gifts such as iPad, PS4 and TV.

SEE MORE >

Braun Cruzer4 - Karşı Konulamayan Tarz

Advergame

What’s needed?
Braun Cruzer4 is not only a trimmer but a style-maker. Introduce the new line of Cruzer, make them experience the product and get in touch.

Product:
A micro-site was prepared for users to see how can they change their styles with beards and mustaches. They digitally experienced trimming with Braun Cruzer4 and added beards to their photos. Sports and life-style content was also injected on the site to boost connection.

SEE MORE >

Pinar Süt - İftar Tatlıları Yapıyorum

Facebook Application

What’s needed?
Pınar Süt is on Facebook and wants to communicate about it's benefits.

Product:
Ramadan period hold a perfect ground to talk about recipes and deserts. You can learn recipes for delicious deserts prepared with Pınar Süt in an easy and fun way. Select the recipe you want to learn and collect the correct ingredients with the pan.

SEE MORE >

Ariel 3D Active - Augmented Reality

Mobile App

What’s needed?
Ariel 3D has a new innovation that reaches three layers of cloth to remove stains. Try something innovative.

Product:
An Augmented Reality application for iOS devices that connects outdoor ads with digital couponing. Viewers aim their devices to the stain on billboard/newspaper ad and watch the 3D movie. Also sent as printed kits to influencers.

SEE MORE >

Prima Premium Care - Yıldızlar Günü

Blogger Event

What’s needed?
A 5-star treatment for Babies & Moms. Winners of Road of Stars are also invited.

Product:
A blogger meeting with the winners of Prima Yıldızlar Yolu contest was prepared. They were picked from their homes and driven to Gym Boree for an unforgettable 5-star Prima day.

SEE MORE >

Orkid Platinum - Havan Yerinde

Micro Site

What’s needed?
Orkid’s new jingle is so energetic. We need to reach young girls and get involved in their talks.

Product:
The jingle is revised in 4 different genres and a video app is produced with 124 different outputs. You just need to select your name, upload your pictures and answer certain questions to receive your unique video clip.

SEE MORE >

Fairy Platinum - Hand Dishwashing Detergent

Rich Media Banner

Rich media banner application for Fairy Platinum HDW
Highlights: Fairy Platinum cuts the toughest grease, for the most challenging recipes visit MutluMutfaklar.

SEE MORE >

Leona Wines - Valentine's Day

Video Production

What’s needed?
Own another occasion: Valentine’s Day with something unexpected.

Product:
A Facebook application to collect data about your love. Jury picks 3 of them and prepares 3 unexpected Valentine’s Day surprise according to your desires.

SEE MORE >

P&G - Paperless Trial APP

Mobile App

What’s needed?
P&G collects user data through various channels. Each project has it's own database and this occasionally creates mistakes and doubles. Also, filling the forms by hand results in loss in fields.

Product:
An iOS application for iPad use is developed to collect user data through a fast, easy and accurate form filling capability. Collected data is sent to main servers and multiple adds are prevented.

SEE MORE >

Ariel - Stain Remover Kit

Blogger Kit

What’s needed?
Ariel laundry detergents are powerful stain removers. For best results, a little bit of aid from liquid stain remover is suggested. Incerase awareness and educate women to use them together.

Product:
To reach the most number of women, an Ariel kit was designed for bloggers and influencers. The celebrity-design white shirt with a phony stain over appears when the box is open. When the "remove the stain" warning is pulled, the stain disappears instantly.

SEE MORE >

Ariel Gel Capsule - Outdoor Display

OOH Activity

What’s needed?
Ariel Gel Capsules are on the market to easen women's lives, like every 'small-but-effective' appliance does. Be visible and get connected with women on outdoors.

Product:
There are small items that do a gigantic aid to women throughout the history. An open-air museum that displays these appliances and gadgets in gigantic sizes, including Ariel Gel Capsule, too.

SEE MORE >

Pınar Süt - Anneme Sevgimi Örüyorum

Facebook Application

What’s needed?
Pınar Süt is communicating through "Growing up" and Mother's Day is coming.

Product:
Moms always think about us and be prepared for the unexpected. They've knitted for us till this day, now it's time to knit for them. An endless Twitter knitting machine that knits your message for your mom, realtime.

SEE MORE >

Ariel Gel Capsule - Teasing

Mobile App

What’s needed?
Ariel Gel Capsule will launch and be available on the shelves soon. Start a teasing activity and offer trial to women about our new innovation.

Product:
PoP and In-store teasers were placed on empty shelves via QR Code, that reads: "Want to learn about Ariel's latest innovation?". Those who read the QR Code were asked to give their contact info and sent Ariel Gel Capsules before launch.

SEE MORE >

P&G - Challenge Accepted

OOH Activity

What’s needed?
Each year, P&G is visiting the universities to search for candidates to apply for internship/full time job. This year, a little bit more of fun and technology is required.

Product:
A concept that invites the university students to meet with P&G was created: Challenge Accepted! Each meeting was abut new challenges that were to be completed with candidates themselves, that's ending with learning more about P&G and it's departments.

SEE MORE >

Prima Premium Care - Live with Heidi Murkoff

Live-Stream

What’s needed?
Heidi Murkoff, beloved author of “What to expect?” series is coming to Turkey. Moms have so much to ask.

Product:
A blogger/influencer meeting with Heidi Murkoff where they met and enjoyed a lovely evening that was aired live on Prima Turkey’s Facebook page. Viewers sent their questions live from the page and got their answers from Heidi.

SEE MORE >

Anadolu Grubu Bi Fikir

Portal

What’s needed?
The Anadolu Group, which acts in accordance with the mission to be a multinational and entrepreneurial group, offering the people of Anatolia better. It operates in with the partnerships it has established with the leading brands in the world. The Anadolu Group wanted to create a portal called “bifikir” (an idea) for their employees’s to share their ideas and find the best idea to give gifts. And the group invest in this idea and make it happen.

Product:
For “bifikir” (an idea) we create a user friendly a portal with responsive design which enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the web site. We also create an internal video story to tell the employees the story of “bifikir” (an idea).

Go to Project >

SEE MORE >

Leona Wines - Blush Kareler

Social Media

What’s needed?
Blush is not only a refreshing wine, but a movement… and loves pink. It’s summertime so everyone is at the beach.

Product:
An Instagram+Twitter contest where you can join with shooting something pink and call Blush’s name. A big beach party was dropped at the final pin where we got the most response.

SEE MORE >

İpana PRO EXPERT - Blogger Meeting

Blogger Event

What’s needed?
İpana steps into the clinical line with Pro Expert series and wants to share the word with digital world.

Product:
A blogger event has been set for İpana Pro Expert launch where well-known bloggers were invited, met with İpana Pro Expert series and got their questions answered by the brand team.

SEE MORE >

Falım’la Yenile

Microsite

Brief
Falım Sakız want to raise awareness for its new envelope shaped gum packaging by using digital platforms. And they also want to make users to enjoy when they discover the new package’s benefits.

What We Do
We created a new website called Falimlakazan.com and want users to refresh the page. When they refresh the page, we show them the new Falım’s package and give them a code to enter our sweepstake. We shared 3 codes for a day for 3 weeks and every code formed as a poem. At the end of the campaign 2 person had the chance to win Samsung S5 and 50 person won 365 Falım.

SEE MORE >

Alo - Live on Seda Sayan

Advertorial

What’s needed?
Alo, shifts up for a new challenge and wants more women involved with it's message. Create a WOM project on DenedimBiliyorum (Former EverydayMe-WOM program)

Product:
Alo packs were sent to DenedimBiliyorum influencers and they were asked to share their best memories involving Alo. The authors of the best letters were taken to Seda Sayan's morning show and she read them aloud, live on TV.

SEE MORE >

Fairy - Ramadan Communication

Rich Media Banner

Rich media banner application for Fairy HDW
Highlights: Crowded family tables with challenging & delicious recipes. Fairy cuts the toughest grease.

SEE MORE >

Apikoğlu - Sucuk Tarlası

Facebook App

What’s needed?
Apikoğlu is the first mass-produced paced-meat company in Turkey. Mostly known with sujuk, they have a wide variety of delicatessen.

Product:
A simple matching game was prepared after the launch of corporate Facebook page. Users have met with the product range of the company and won packs from Apikoğlu.

SEE MORE >

Pantene - Mobil Site Localization

Mobil Web Page

What’s needed?
Upon the increase of using mobile devices to surf the net, each corporate site is revies with mobile responsive ability.

Product:
Localization and skinning of new Pantene mobile site is prepared.

SEE MORE >

Olay - Switch to Olay with Defne Samyeli

OOH Activity and Facebook App.

What’s needed?
OLAY is the leading brand for regenerative cosmetics. We need to reach more influencers and expand our communication.

Product:
OLAY celebrity Defne Samyeli invited influencers from DenedimBiliyorum members and started a new chain saying “I’ve changed my crème, now it’s your turn!”. Thousands of women formed their OLAY chains and received OLAY Total Effect 7.

SEE MORE >

Arby's - Social Media Management

Social Media Management

What’s needed?
Arby's is a fast food brand with a unique menu. Roast beef sandwiches and salads are served through a neat and precise production process. Arby's has it's own mass and we need to get connected with them on social media.

Product:
Social Media accounts have been created. Applications, contests and other communication tools have been prepared occasionally depending on prepared conversation calendar.

SEE MORE >

Duracell - Çocuğunuzu Oyuncağından Tanır

Facebook Application

What’s needed?
Duracell, the leading battery brand is known to produce the most secure batteries. Talk to moms and tell them to use safest batteries with their children’s toys.

Product:
Describe your child’s attitude and learn what they would be interested in the future when they grow up. Pedagogues and psychologists evaluated the results and lit a light for their future life.

SEE MORE >

Braun Silk Epil7

Rich Media Banner

Rich Media Banner application for Braun Silk Epil7
Highlights: It works under water and picks even the smallest sizes of hair.

SEE MORE >

Popeyes - Bugün Ne Yesem?

Facebook Application

What’s needed?
Popeyes has the most number of restaurants in Turkey with a variety of dishes. We need to touch people when they go out for lunch.

Product:
Everything comes out of a bucket. Users who hold-click and shook the bucket received that day’s suggestion from Popeyes along with thousands of discount codes.

SEE MORE >

Braun Hand Blender

Rich Media Banner

Rich media banner application for Braund Hand Blender
Highlights: It blends powerful and easy.

SEE MORE >

AG Academy

Web Site

What’s needed?
The Anadolu Group, which acts in accordance with the mission to be a multinational and entrepreneurial group, offering the people of Anatolia better. It operates in with the partnerships it has established with the leading brands in the world. The Anadolu Group wanted to create a website that will enable continuous learning and get direct impact on their employees’s business performance immediately and called it “AG Academy”.

Product:
For “AG Academy” we create a website design informative and user friendly web site with responsive design which enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the web site. The website includes a rich library, digital educational collections, video series and more.

Go to Project >

SEE MORE >

Fairy Platinum - Automatic Dishwashing Detergent

Rich Media Banner

Rich media banner application for Fairy Platinum - ADW
Highlights: Fairy Platinum Dishwashing Detergent not only cuts the grease on your dishes, but also cleans your dishwasher.

SEE MORE >

Avon International Women’s Day Event

Event

What's needed?
AVON wanted to celebrate International Women’s Day while highlighting the supportive side of AVON towards women.

Product:
To celebrate International Women’s Day, we composed a new song called “Güleriz Biz Hayata” with the famous singer Gülçin. We organized a karaoke event in which women sing “Güleriz Biz Hayata” to laugh at all the hardship that they run into thank to the power that they gained via AVON.

SEE MORE >