Olay - Switch to Olay with Defne Samyeli

| OOH Activity and Facebook App.

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What’s needed?
OLAY is the leading brand for regenerative cosmetics. We need to reach more influencers and expand our communication.

Product:
OLAY celebrity Defne Samyeli invited influencers from DenedimBiliyorum members and started a new chain saying “I’ve changed my crème, now it’s your turn!”. Thousands of women formed their OLAY chains and received OLAY Total Effect 7.