Olay - Switch to Olay with Defne Samyeli

| OOH Activity and Facebook App.


What’s needed?
OLAY is the leading brand for regenerative cosmetics. We need to reach more influencers and expand our communication.

OLAY celebrity Defne Samyeli invited influencers from DenedimBiliyorum members and started a new chain saying “I’ve changed my crème, now it’s your turn!”. Thousands of women formed their OLAY chains and received OLAY Total Effect 7.