Falım Sakız wanted to show everyone that Falım is great for relieving stress by a fun campaign.
We started Falım Stressiz Başım Movement to gather all the people in one place to relieve their stress. We created a microsite that has different steps to relieve stress. When users enter the microsite, first they should do the stress test and learn their stress levels. Then we send them Stressiz Mani’s -include fun videos and tips for decreasing user’s stress- everyday.