Fairy WoM



What's needed?
WoM campaigns reaches thousands of brand influencers and opinion leaders to create brand awareness while collecting collect insightful rate & reviews to further develop the products. Fairy is one of the recent brands that executed a WoM campaign on KadınlarBilir.com

With launch and relaunch of new P&G products, we create a buzz around the brand by sending retail size products and samples to our influencers. We select our influencers through KadınlarBilir.com questionnaires and after product testing, to win more samples and discounts they are asked for their opinions, product ratings and reviews. This time Fairy ADW samples were sent in the shape of little dishwashers!