EverydayMe - Vending Machine

| OOH Activity

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What’s needed?
EverydayMe site will be launched in Turkey with a foreign name and zero awareness. Get connected with target audience and promote experience.

Product:
Instead of appearing on the screens of target audience only, we decided to face with them on their daily routines. A vending machine that displays the website with touchscreen is placed on the street and women were invited to experience the site. Those who've clicked on Tried & Tested module received instant surprises.