In cooperation with Turkey National Olympic Committee,P&G wanted to raise consciousness and increase awareness amongst mothers that it has a significant importance for the children to grow with sports, for healthy, socially active, disciplined and self-conscious generations to come.
We created www.olimpikanneler.com, a website and a landing page in EverydayMe. Besides a brand new design and newly added suggestive articles, we have created two animated videos about how to become an Olympic Mom, how to raise awareness amongst other mothers, how to make sure which sports is the best for your child and so on. We sent out Olympic Mom kits to famous bloggers and columnists to create WoM about the project.
Go to Project >