Cevahir AVM - #aşkınritmicevahirde

| OOH Activity

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What’s needed?
On the week of Valentine's Day, the number in visitors dramatically rise. Connect DM with digital and celebrate both visitors' and social media followers' Valentine's Day.

Product:
An LED bigscreen is placed in the middle of the mall which displays the tweets and photos sent via #askinritmicevahirde. Each message with this # increased the pulse step by step to give more gifts to visitors and social media followers.