Cevahir AVM - #aşkınritmicevahirde

| OOH Activity


What’s needed?
On the week of Valentine's Day, the number in visitors dramatically rise. Connect DM with digital and celebrate both visitors' and social media followers' Valentine's Day.

An LED bigscreen is placed in the middle of the mall which displays the tweets and photos sent via #askinritmicevahirde. Each message with this # increased the pulse step by step to give more gifts to visitors and social media followers.